Castrol EDGE扩展性能为消费者提供任何市售机油的最佳性能和保护
嘉实多®在其全合成系列中推出了新的品牌和一流的产品声明。(图片:美国商业资讯)
东部夏令时2024年5月30日下午03:02
新泽西州韦恩——(美国商业资讯)——全球润滑油领导者、英国石油集团旗下的嘉实多今天宣布了其合成油系列的新品牌,以及围绕性能和保护的多项新的行业领先声明。这一消息是在嘉实多125周年之际发布的,这一年已经充满了激动人心的公告和举措,包括推出更新的企业品牌和包装设计。
“125年来,嘉实多一直在突破创新的界限,提供卓越的性能和保护,我们很高兴能将这些行业领先的声明添加到这一广泛的列表中。”
Castrol EDGE Extended Performance是该品牌最先进的合成机油,具有卓越的性能和保护能力,包括长达25000英里的新换油周期。EDGE扩展性能的严格测试表明:
最高水平的高温性能–比行业标准高50倍*
最高级别的耐磨性–比行业标准高6倍**
抗粘度破坏能力是领先的全合成材料的3倍***
此外,Castrol EDGE Extended Performance是唯一符合API、GM dexos Gen3和ACEA C2/C5这三个关键行业规范的发动机机油。
嘉实多同时重新推出其三个旗舰合成“更强更久”机油品牌,这些品牌现在包括同类最佳的换油周期——Castrol GTX全合成(排油周期为10000英里)、Castrol EDGE(排油间隔为20000英里)和Castrol EDGE Extended Performance(排油间距为25000英里)。此次重新推出将得到本月初推出的全渠道营销活动的支持。
嘉实多美洲公司总裁兼首席执行官Andreas Osbar表示:“125年来,嘉实多一直在突破创新的界限,提供卓越的性能和保护,我们很高兴能将这些行业领先的声明添加到这一广泛的列表中。我们的目标始终是超越客户的期望,而我们的合成机油正是这样做的。”
这些机油经过精心设计,性能更强、使用寿命更长,可为消费者提供更长的行驶里程和更好的性能。研究表明,消费者认为延长换油间隔是质量和耐用性的体现,而不是改变其常规换油行为的理由。
要了解更多关于嘉实多更强、更持久的机油的信息,请访问www.Castrol.com——该油具有业内最长的换油间隔,可最大限度地提高性能和保护,现已采用嘉实多更新的包装设计。
*在IIIH序列发动机试验与API SP试验限值中测量
**按IVA序列测试与API最新测试限值进行测量
***在5W-30级Kurt Orbahn试验中测得
关于嘉实多:嘉实多是世界领先的润滑油品牌之一,拥有引以为傲的创新传统,为先驱们的梦想加油。我们对性能的热情,加上合作的理念,使嘉实多能够开发润滑油和润滑脂,125多年来,这些润滑油和油脂一直是陆地、空中、海上和太空众多技术壮举的核心。
嘉实多隶属于英国石油集团,为汽车、海洋、工业和能源行业的客户和消费者提供服务。我们的品牌产品因其对优质质量和尖端技术的承诺而在全球范围内获得创新和高性能的认可。欲了解更多信息,请访问:www.castrol.com。
Castrol® Unveils New Branding and Best-in-Class Product Claims Across Its Full Synthetic Range
May 30, 2024 03:02 PM Eastern Daylight Time
WAYNE, N.J.--(BUSINESS WIRE)--Castrol, a global leader in lubricants and part of the bp group, today announced new branding for its line of synthetic oils, as well as multiple new, industry-leading claims surrounding performance and protection. This news comes during Castrol’s 125-year anniversary, a year which has already been full of exciting announcements and initiatives – including the launch of an updated corporate brand as well as packaging design.
“For 125 years, Castrol has been pushing the boundaries of innovation to deliver superior performance and protection, and we are thrilled to add these industry-leading claims to that extensive list”
Castrol EDGE Extended Performance, the brand’s most advanced synthetic motor oil, has superior performance and protection capabilities – including a new oil change interval of up to 25,000 miles. Rigorous testing of EDGE Extended Performance demonstrated the following:
Highest level of high-temperature performance – 50x better than the industry standard*
Highest level of wear protection – 6X better than the industry standard**
3x stronger against viscosity breakdown than the leading full-synthetic***
Plus, Castrol EDGE Extended Performance is the only engine oil to meet all 3 key industry specifications: API, GM dexos Gen3 and ACEA C2/C5.
Castrol is simultaneously relaunching its three flagship synthetic “stronger for longer” motor oil brands that now include best-in-class oil change intervals – Castrol GTX Full Synthetic (with a 10,000-mile oil drainage interval), Castrol EDGE (with a 20,000-mile oil drainage interval), and Castrol EDGE Extended Performance (with a 25,000-mile oil drainage interval). The relaunch will be supported by an omnichannel marketing campaign which debuted earlier this month.
“For 125 years, Castrol has been pushing the boundaries of innovation to deliver superior performance and protection, and we are thrilled to add these industry-leading claims to that extensive list,” says Andreas Osbar, President & CEO, Castrol Americas. “Our goal is always to exceed our customers’ expectations, and with our synthetic motor oils we are doing exactly that.”
Designed to be stronger for longer, these oils provide consumers with even more miles of protection and performance. Research showed that extended oil change intervals are viewed as indications of quality and durability by consumers, rather than a reason to change their typical oil change behavior.
To learn more about Castrol’s stronger-for-longer oils that maximize performance and protection with the industry’s longest oil change intervals – which are now available in Castrol’s updated packaging design – visit www.castrol.com.
* As measured in the Sequence IIIH engine test vs. API SP test limit
**As measured in the Sequence IVA test vs. latest API test limit
***As measured in Kurt Orbahn test on 5W-30 grade
About Castrol: Castrol, one of the world’s leading lubricant brands, has a proud heritage of innovation and fueling the dreams of pioneers. Our passion for performance, combined with a philosophy of working in partnership, has enabled Castrol to develop lubricants and greases that have been at the heart of numerous technological feats on land, air, sea, and space for over 125 years.
Castrol is part of the bp group and serves customers and consumers in the automotive, marine, industrial and energy sectors. Our branded products are recognized globally for innovation and high performance through our commitment to premium quality and cutting-edge technology. For more information, please visit: www.castrol.com.