嘉实多隶属于英国石油集团,是润滑油解决方案的领导者。该公司宣布对其合成油系列进行重大品牌重塑,并宣布了增强性能和保护的新声明。此次重塑恰逢嘉实多成立 125 周年,标志着这一年嘉实多不断创新和推出新举措,包括焕然一新的企业品牌和包装设计。
Castrol EDGE Extended Performance是该公司最先进的合成机油,现在拥有长达25000英里的惊人换油间隔。严格的测试表明,它提供了:
·耐高温性能:比行业标准高50倍。
·磨损保护:比行业标准好六倍。
·抗粘度分解能力:比领先的全合成油强三倍。
此外,Castrol EDGE Extended Performance是唯一符合API、GM dexos Gen3和ACEA C2/C5三大关键行业规范的发动机机油。
旗舰品牌重新上市
此次重新推出包括嘉实多的三款旗舰合成油,每款都提供同类最佳的换油周期:
·嘉实多GTX全合成:10000英里的排油间隔。
·Castrol EDGE:20000英里的排油间隔。
·Castrol EDGE扩展性能:25000英里排油间隔。
此次重新发布将得到5月份首次亮相的广泛全渠道营销活动的支持。
致力于创新
嘉实多美洲公司总裁兼首席执行官Andreas Osbar表示:“125年来,嘉实多不断突破创新界限,提供卓越的性能和保护。我们的目标是超越客户的期望,而我们的合成机油正是这样做的。”
新型合成油旨在为消费者提供更多里程的保护和性能,并将延长换油周期视为质量和耐用性的指标。
Castrol unveils new branding and product claims for synthetic oils
Castrol, a leader in lubricant solutions and part of the bp group, has announced a significant rebranding of its synthetic oil lineup, along with new claims of enhanced performance and protection. This announcement coincides with Castrol’s 125th anniversary, marking a year of innovation and new initiatives, including a refreshed corporate brand and packaging design.
Castrol EDGE Extended Performance, the company’s most advanced synthetic motor oil, now boasts an impressive oil change interval of up to 25,000 miles. Rigorous testing has shown that it offers:
·High-Temperature Performance: 50 times better than the industry standard.
·Wear Protection: Six times better than the industry standard.
·Viscosity Breakdown Resistance: Three times stronger than the leading full-synthetic oils.
Additionally, Castrol EDGE Extended Performance is the only engine oil that meets all three key industry specifications: API, GM dexos Gen3, and ACEA C2/C5.
Relaunch of flagship brands
The relaunch includes Castrol’s three flagship synthetic oils, each offering best-in-class oil change intervals:
·Castrol GTX Full Synthetic: 10,000-mile oil drainage interval.
·Castrol EDGE: 20,000-mile oil drainage interval.
·Castrol EDGE Extended Performance: 25,000-mile oil drainage interval.
This relaunch will be supported by an extensive omnichannel marketing campaign that debuted in May.
Commitment to innovation
“For 125 years, Castrol has pushed the boundaries of innovation to deliver superior performance and protection,” said Andreas Osbar, president and CEO of Castrol Americas. “Our goal is to exceed our customers’ expectations, and with our synthetic motor oils, we are doing exactly that.”
The new synthetic oils are designed to offer consumers more miles of protection and performance, with extended oil change intervals viewed as indicators of quality and durability.